Thinking Twice about Search Engine Optimization
Today’s class about Search Engine Optimization (SEO) was great. It’s really interesting to learn about it from an academic standpoint because I’ve only had first hand experience with it. I just set up...
View ArticleFilter Bubble
How to think like a modern-day journalist, included a link to Eli Pariser’s TED Talk on Filter Bubbles…a very interesting element of the Internet. I have recently been learning more and more about the...
View ArticleFrom the classroom to the real world
This class has already earned its tuition back in practical use at work and in another StratComm class. One of the choice nuggets I put to work on Monday was advising another government communicator on...
View ArticleGoing for the Gold
As I’ve come to learn in the past week, search engine optimization is big business … especially when you are talking about trying to tag onto someone else’s business! I checked out one of the SEO blogs...
View ArticleThe Underworld of Search Engine Marketing
So I sit down tonight to reflect on last week’s jam-packed class on search engine optimization and I pull up my Google Reader feeds. The very first article I see is on Google, itself. It is a story...
View ArticleSEO stoked
I understand words. I slice them, rearrange them, delete them. I imagine sentences as algebra problems, always assuming there are errors — a way to cut so 14 = 14. I listen for alliteration in spoken...
View ArticleLanding pages…hmmmm…
During the second addition of Search Engine Optimization at the University of Oregon School of Journalism and Communication, yet another new revelation occurred in my mind. I began to think about...
View ArticleLooking at the next stage of SEO
I think my brain is going to implode. I had heard of Search Engine Optimization before, but I really never had any idea the depths to which one could seed a site to make it more functional and...
View ArticleWill work for SEO
When J624 ends tomorrow I will know enough about search engine optimization to integrate some of the concepts and tools into my work. Besides the practical skills and tools I picked up over the last...
View ArticleJust the tip of the search engine iceberg!
After three great days of SEM/SEO instruction, it’s clear much was learned and much is yet to be learned! There seems to be a common theme among you all (among US!) that as fast as we can begin to...
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